14 Small Business Marketing Tips For Growing Companies

How to spread the word

An effective marketing program can have a big impact on your business. Before your target audience becomes customers, they need to be able to find you. That’s why we’ve compiled these marketing tips to help you kick-start your marketing plan.

Small business marketing tips 

These tactics and strategies will help with everything from how to get started with digital marketing to customizing a content marketing campaign.

Digital marketing tips for small businesses 

Launching a sustained marketing campaign is a great way to spread the word about your small business. These digital marketing tips for small business owners can improve your chances of attracting new customers.

1. Take a performance mindset: Performance marketing agencies target direct results. Learn from them and focus your marketing efforts on specific parts of your plan, like direct sales conversions or newsletter signups. Track audience response to see what strategies have the best results.
   
2. Build your marketing plan with conversion in mind: Address your audience through all parts of the marketing funnel. Create content with broad appeal to introduce people to your company, then guide them towards more narrowly focused content as they get closer to making a purchase decision. 
3. Approach social media on its own terms: Social media is a powerful way to connect with customers. Tailor your campaign to the social media platforms that are popular with your current and prospective customers. TikTok is ideal for short videos, for example, while photos are best on Instagram or Pinterest. 
4. Free up your time with automation: “One of the most efficient ways to scale your marketing on a limited budget is to use automation,” said Dawn Nichols, Head of Digital Strategy at Walmart. “Pre-schedule your social posts, use AI to draft copy, automate an email journey, and make messaging dynamic by audience. Automating will free up much needed time for strategy and optimization.”

For more great tips, read 7 Digital Marketing Tips for Small Businesses Looking To Drive Conversions.

Social media marketing tips 

1. Focus on your audience: Gen Z flocks to TikTok, whereas Gen X is more common on Facebook. Identify the demographics of your customer base to determine where to focus your social media energies. 
2. Be consistent: Developing a following on social media takes time. Posting regular updates will ensure that when your audience finds you, there’s plenty of content for them to enjoy. Concentrate on quality over quantity. “My advice is always to start with a strong foundation,” Nichols said. “Early marketing is not really about making a big splash—it’s about building good bones that you can layer on over time. You don’t want a brand identity that will fizzle out with the changing social landscape.”
3. Vary your content: Trends come and go. Keep a watchful eye on what others are posting so that you’re not off-trend. Varying the types of posts keeps your feed from seeming stale.  
   
   

For more social media marketing tips, read 5 Effective Social Media Marketing Tips for Small Business.

SEO Tips  

Tailoring your SEO approach can be a powerful way of growing your business.  

1. Choose keywords: Tools like Ahrefs, Semrush and Google’s Search Console can help you identify keywords your customers are searching for. Use those to structure a plan of articles and listicles that will inform your audience and boost your search rank.  
2. Avoid keyword stuffing: Overusing keywords can lower your search rank. Users might stop reading if they feel their questions aren’t being answered, which negatively impacts bounce rate.  
3. Develop quality, helpful content: Satisfying the needs of your audience is the first and best way to ensure search success. You know what your customers want to know about your business, so use that as the foundation for the content you create. The best part is that if your content is compelling, other companies will link to it, boosting your visibility even further. 
4. Track your success: Use Google Analytics to determine what’s working and what isn’t.  
   
   

To learn more about SEO best practices, read 7 SEO Tips for Small Businesses Looking For More Clients.

Email marketing tips 

Email marketing is an effective and inexpensive way to market your business.  

1. Write effective subject lines: People get a lot of emails. Write punchy, relevant and exciting subject lines under 60 characters so yours stand out. Avoid words that might trigger a spam filter.
2. Personalize content: Learn about your customers and use that information to personalize your emails. Even something as simple as putting a customer’s name into the subject line provides a boost. 
3. Automate campaigns: Although email campaigns are cost-effective, they are time-consuming if you handle every step manually. Use marketing software to automatically create and send email responses to customers who first sign up, have items in their carts or haven’t visited in a while.

For more tips, read 5 Essential Email Marketing Tips for Small Businesses. 

Let Walmart Business+ help you grow your business 

A good marketing plan takes time to craft and execute, so let Walmart Business+ help you streamline other aspects of your business. With free shipping, no order minimum*; free delivery from store, $35 minimum†;  2% in Walmart Business Rewards on orders $250 or more‡ and the ability to analyze patterns with Spend Analytics to help budget for the future, Walmart Business+ helps you focus on what matters most. Learn more today.

*Excludes most Marketplace items, freight & certain location surcharges. 

†Restrictions apply. Additional fee applies for Express delivery. 

‡Exclusions apply. See full terms for details.