Small Business Stories: Nichole Verdejo, Owner of Sole Wash Sneaker Laundry
Nichole Verdejo transitioned her retail shop in Laurel, MD, which sold new and used sneakers, into a sneaker laundry during the COVID-19 pandemic. Recognizing the need for professional sneaker cleaning services, she created a welcoming space where customers felt comfortable leaving their valuable sneakers. Verdejoʼs business stands out as a woman-owned venture in the male-dominated sneaker industry, earning her recognition and praise, especially from young girls. Partnering with the African American Smithsonian Museum for the 50th anniversary of hip hop was a highlight of her journey.
Her services include sneaker cleaning, restoration and recycling, and she is deeply involved in the community, offering shoe donations to the unhoused and used materials to artists. Verdejoʼs entrepreneurial spirit extends to hosting sneaker cleaning classes that attract international attendees. Her philosophy centers on enjoying oneʼs work and staying true to personal and community values. Looking ahead, she aims to expand Sole Wash by offering new products, hiring more staff and maintaining her commitment to sustainability and community impact.
Check out this video to hear Nichole Verdejo talk about how Sole Wash is revolutionizing sneaker cleaning and empowering the community through creative initiatives.
Do more with Walmart Business+
As you navigate the complexities of scaling your business, staying organized becomes not just beneficial, but essential. Walmart Business+ offers a suite of services designed to simplify your operations, minimize administrative overhead and save you the hassle.
If you’re ready to take some pressure off your office team, Walmart Business+ is here to help. In addition to quick shipping and everyday low prices, Walmart Business+ unlocks free delivery from the store on orders $35+,1 free shipping with no minimum2 and 2% back in Walmart Rewards on orders over $250.3 Plus, the Spend Analytics tool can help you keep track of your spending, so you can stock up within your budget.
Click here to learn more about Walmart Business+. Already a member? Share your story for a chance to be featured by Walmart Business.
Limited-time offer
Unlock your special promo code
Stay informed on Walmart Business news & get $20 off a $100 purchase!
Minimum order of $100. Promo code can be used one time & may not be combined with other offers. Offer not transferable & void where prohibited by law. Customer responsible for all applicable taxes. Offer expires 2/28/2025 at 11:59pm PT. Further restrictions apply. See terms at checkout for details. Promo code offers available in limited quantities. While supplies last.
1 Restrictions apply.
2 Excludes most Marketplace items, freight and certain location surcharges.
3 Rewards can only be used toward future purchases on Walmart Business. Additional terms apply.
