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Walmart Open Call 2024: Championing Entrepreneurial Success

Join the Walmart family

The clock is ticking! The countdown has begun for the application deadline for our annual Open Call event. As one of the largest retail stores in the world, we present you with a unique, golden opportunity to pitch your innovative products to our panel of experienced buyers.

Our Open Call event is a cornerstone of our commitment to nurturing local businesses, strengthening economies, and celebrating the power of American ingenuity. We believe in the potential of your products to cater to the diverse interests and needs of our customers, including businesses like you.

Why We Conduct Open Call?

Walmart’s Open Call is at the heart of our commitment to investing in shelf ready products that are made, grown, or assembled in the U.S. This initiative is in line with our mission: to help our customers save money and live better. We aim to make high-quality, affordable products accessible to everyone, and we know that by supporting local businesses, we can achieve this goal.

How Can Your Business Benefit?

For businesses eager to elevate their brand, Open Call is a game-changer. The selected suppliers could reach millions of customers through our extensive distribution network, which spans our physical stores and our robust online platforms. But this isn’t just about business—it’s about building a community. If selected, you’ll gain valuable insights from our experienced team, receive feedback to optimize your product and strategies, and become part of Walmart's mission to support American businesses.

Last year, more than 700 U.S. businesses pitched over 1,000 shelf-ready products, resulting in more than 180 “golden tickets”—the opportunity to get their products on Walmart’s or Sam’s Club shelves. We're excited to discover new, innovative products that not only meet our customers' needs but also contribute to the American economy.

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Walmart's Broader Business Support Initiatives

Our Open Call event is an integral part of Walmart's broader initiative to support locally owned and operated businesses. We have pledged to spend $350 billion on items made, grown, or assembled in the U.S. by 2030. This initiative is expected to support over one million American jobs.

At Walmart, we’re committed to promoting economic growth and sustainability while providing our customers with products they love and trust through initiatives like Open Call and Walmart Business.

Through our various offerings, we’re creating a seamless experience to let families and organizations shop anytime and anywhere online and in stores, while providing the deep assortment that our customers appreciate through our supplier inclusion efforts. In turn, we’re creating opportunities and bringing value to businesses and communities.

Learn more about the requirements for Open Call 2024 and start your application process today!!

Mark these important dates:

June 24: Application period opens

July 17: Application period closes

Aug. 20: Entrepreneurs are notified if they are selected to pitch at Open Call

Sept. 24-25: Open Call Event in Bentonville, AR

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Join Walmart Business

Is your business looking for support? Discover how Walmart Business supports small and medium-sized businesses by providing a dedicated site, app and omnichannel experience tailored to their unique needs. Partnering with Walmart has never been easier. Learn more about the requirements for Open Call 2024 and start your application process today!

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