Expand Your Reach With Walmart Marketplace

Grow your e-commerce business with Walmart Marketplace’s new tools & seller support

You already turn to Walmart Business to stock your shelves, save time on restocking and keep your operation running smoothly. But what if you could also use Walmart to grow your sales?

Walmart Marketplace gives business owners a powerful way to reach more customers without the heavy lift of building their own online store from scratch. Whether you sell handmade goods, office essentials or specialty items, Marketplace connects your business to millions of

Walmart and Walmart Business shoppers across the country.

And now, with new tools and services just announced, it’s easier than ever to get started.

Smarter selling tools that save time

Running a business takes time. Selling online shouldn’t take up more of it.

Walmart is equipping sellers with AI-powered tools that simplify operations, save time and increase sales, including:

• AI-Powered Listing Tool and Smart Assistant: Single and bulk item setup tools reduce time to market and increase conversion rates, while Smart Assistant provides 24/7 real-time support.
  

• Seller Advisors Program: Walmart Seller Advisors Program, spanning categories, regions and business sizes, provides a direct line of feedback to Walmart leaders. Their feedback and insights help co-create impactful programs and solutions, fostering marketplace integrity and a healthy business ecosystem.

• Shipping Settings and Services: Sellers who self-fulfill can automate delivery promises by region, offering customers more delivery promises.
  

• Brand Portal: Protect brands and flag fraudulent activity with an enhanced focus on product authenticity.

We built these tools with business owners in mind. They’re intuitive, efficient, and remove the roadblocks that often come with selling online.

Faster fulfillment, greater reach

Consumers have come to expect fast shipping. Walmart Marketplace makes it easy for small businesses to meet that expectation without adding complexity.

With Walmart Fulfillment Services (WFS), you can store your products in Walmart’s fulfillment centers and have Walmart handle the entire process for you—at rates that are, on average, 15% less than competing services.

When a customer places an order, Walmart quickly picks, packs, and ships the item directly to them. WFS also offers next-day delivery in major U.S. metro areas like Los Angeles, New York, and Houston, helping you reach customers faster than ever. 

As a seller, you’ll benefit from an average 50% increase in Gross Merchandise Value (GMV) on items tagged as Walmart Fulfilled and 2-Day Shipping. Plus, with WFS Multichannel Solutions, you can use Walmart’s reliable fulfillment network to fulfill orders from your own website, social media shops, or other platforms like Amazon, eBay, Shein and Temu.

To help you get started, new users can take advantage of 30% off fulfillment fees through January 2026. With the right logistics partner by your side, you can spend less time packing boxes and more time growing your business.

More ways to save while you sell

Selling online doesn’t mean staying online. Walmart is opening up new ways for Marketplace sellers to connect with customers inside the store without the cost of stocking shelves or managing displays.

Every dollar counts, especially during the busiest times of year. Walmart Marketplace now offers  limited-time incentives that lower costs and boost visibility, including:

• 0% referral fees on qualifying toys

• 50% off referral fees on qualifying pet supplies

• Up to 100% referral fee reductions on top-selling items across multiple categories

These seasonal incentives will help you compete during the holidays. Whether you’re expanding your product lineup or looking to increase margins, these offers give your business more room to grow.

Ready to sell? Start here

As a Walmart Marketplace seller, you gain access to selling on Walmart Business, which offers sellers streamlined onboarding through Walmart Marketplace, and the ability to sell items directly to business and nonprofit customers. 

Walmart Business Marketplace is currently an enrollment-based program that is open for all active Walmart Marketplace sellers to apply. Just some of the B2B category opportunities we support include:

• Consumables (e.g., industrial cleaning supplies, disposable tableware, breakroom supplies, shelf-stable food)

• Office (e.g., office furniture, stationery in bulk packs, audio and video conferencing devices)

• Hardlines (e.g., MRO, hardware and tools, cooling and heating, generators)

• Electronics (e.g., commercial TVs, digital signage, laptops/tablets, toys, electronics)

Whether you’re just getting started with e-commerce or looking for new ways to grow, Walmart Marketplace makes it simple. With AI-powered tools, expanded fulfillment, in-store visibility and seasonal incentives, you can build your online business with one of the most trusted names in retail behind you.

Visit business.walmart.com/marketplace to learn more today.