Case Study: Insights from Walmart Luminate Make Innovation and Collaboration Sweeter
Take a peek into how Walmart Luminate is driving collaboration and innovation with omnichannel visibility for one of the sweetest companies around.
By Walmart Data Ventures
July 7, 2023
At Walmart, we are constantly working to improve our customers' shopping experience through a seamless omnichannel approach. This approach allows us to offer personalized experiences to our customers, valuable insights to our merchants and suppliers, and an unparalleled opportunity for collaboration. Walmart Data Ventures’ Walmart Luminate bolsters this vision by providing true omnichannel visibility to Walmart's merchants and suppliers - driving quicker, sharper collaboration.
During a recent visit to the "sweetest place on earth," Walmart Data Ventures leadership and associates met with The Hershey Company to discuss how they are leveraging Walmart Luminate to discover new opportunities fueled by powerful data and analytics. Check out this video for a closer look at how Walmart data is driving collaboration and innovation in the retail industry, and how Walmart Luminate is empowering suppliers with the tools they need to make data-driven decisions.
About Walmart Luminate
Walmart Luminate is a suite of data products that gives. U.S.-based merchants and suppliers unprecedented access to rich, aggregated, customer insights that enables smarter, faster decision-making. Within our unique closed-loop data ecosystem, Walmart Luminate uses advanced data science to synthesize data from across the omnichannel path to purchase, allowing suppliers to analyze shopper behavior and channel performance, gather input directly from customers, test new growth strategies, and measure impact. The three modules that make up Walmart Luminate – Shopper Behavior, Channel Performance, and Customer Perception – help make the jobs of merchants and suppliers easier with a single, omni-view of customer habits and needs in a dynamic, user-friendly tool.
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