Table Manners: Bringing Value to the Dinner Table with Sharper Shopper Insights

71% of Americans remain optimistic and plan to celebrate the winter holidays despite the looming pressure of inflation this year.

By Walmart Data Ventures

November 22, 2022

Thanksgiving is a day that calls for family and friends to gather, share a meal, and give thanks. And, at the heart of this holiday is the dinner table. While majority (71%) of Americans remain optimistic and plan to celebrate the winter holidays despite the looming pressure of inflation, customers are planning to shift spending and shopping habits to make their dollar stretch further. The current state of the economy has resulted in customers looking for ways to maximize value when planning holiday gatherings and festivities more than ever before.

In a recent Walmart Customer Spark Community survey, 67% of respondents said they would spend more time looking for a discount and 35% said they would stock up on items when they were on sale or before prices rose. “Creating a cheerful atmosphere and bringing the Holiday spirit into the home is a tradition many Americans observe and are not willing to sacrifice even with inflation on the rise. However, the criteria to earn basket space for general merchandise will be more stringent this year as consumers make tough decisions at checkout leading up to holiday dinner. These adaptive shifts in response to the economy make it even more critical for brands to continually monitor shopper trends and understand how they make every penny count to earn a seat at the holiday table,” says Thomas Reali, Director, Account Management, General Merchandise for Walmart Data Ventures.

With Walmart Luminate’s Shopper Behavior tool, suppliers have access to a comprehensive reporting suite that provides real answers to real business questions, 365 days a year. Here’s a snapshot of some of the questions Walmart Luminate can help you check off your list:

Get Real Answer to Real Business Questions

Report	Use Case	Question	Walmart Luminate Shopper Behavior Insight
Performance in Detail	Track the impact of events on customer behavior over time	“How does customer behavior differ for table linens during peak holiday season vs. non-peak season?”	Walmart customers spent 41% more on table linens during peak holiday season compared to non-peak season¹.
Hourly Daily	Determine the days where you need to have more stock in place	“What day do price sensitive customers purchase holiday-themed dinnerware most?”	More Walmart Shoppers purchase holiday-themed dinnerware on December 26 than any other day during the holiday season^2.
Multi-Channel	Compare the performance of your product or category in each channel	“How many customers purchase serveware both online and in-store during the holiday season?”	16% of Walmart customers purchase serveware both online and in-store during the holiday season¹.
Cross Shop	Explore the strength of the relationships between products	“Of the customers purchasing disposable cutlery, how many are also purchasing disposable plates and bowls?”	71% of customers who purchased disposable cutlery during the holiday season also purchased disposable plates and bowls^1.

The past decade has proven the vitality of understanding consumer ideas for the growth of brands. Shopper behaviors can now change faster than ever, often linked to the economic landscape, technological innovation, or other social factors. By investing today, brands can use the power of data science to analyze shopper behavior trends and gain insights to get ahead of changes – today and for the future.

Walmart First Party Data provided by Walmart Luminate, FY22 w/o 11.06.21 through 12.31.21 compared to previous period.
Walmart First Party Data provided by Walmart Luminate, FY22 w/o 10.30.21 through 12.31.21.