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Oct. 8, 2024
Post Consumer Brands: Calculating modular-level assortment change impacts

Learn how Post Consumer Brands leveraged Walmart Luminate Charter to make data-driven assortment recommendations at the item level.

Oct. 8, 2024
Unraveling Unreliable Data in Online Market Research

Its sources, impact, and how Walmart Luminate Customer Perception can help safeguard against it

Oct. 8, 2024
Research Best Practices Guide: Better Customer Insights with Walmart Luminate

With great research comes responsibility.

Oct. 8, 2024
Walmart Luminate Channel Performance Overview

See the where of the buy in full omni detail. Discover tools for new operational excellence with Walmart Luminate.

Oct. 8, 2024
Walmart Luminate Customer Perception Overview

See the why behind the buy with new clarity. Better customer conversations await you with Walmart Luminate.

Oct. 8, 2024
Case Study: Branching Out

What happens when one product changes the way customers shop for everything in the basket?

Oct. 8, 2024
Case Study: Fir Finery

Seasonal festivities bring out upmarket behaviors across many categories. So, how can you better position your products and branch out to aspirational audiences?

Oct. 8, 2024
Big Data In Retail: Five Trends To Watch For In 2023 And Beyond

As companies rely more on data, it will become more important for them to keep up with its evolution.

Oct. 8, 2024
Table Manners: Bringing Value to the Dinner Table with Sharper Shopper Insights

Majority of Americans remain optimistic and plan to celebrate the winter holidays despite the looming pressure of inflation

Oct. 8, 2024
Case Study: Making the Most of the Meal

Shelf space is a hot commodity, especially for the items making sumptuous holiday meals. There’s no more important time to perfectly balance assortments for poultry.

Oct. 8, 2024
Idea Book: Honed for the Holidays

How to use Walmart Luminate insights to optimize seasonal offerings, from planning to analysis

Oct. 8, 2024
Idea Book: Innovation Essentials

How do shoppers discover new household essentials?

Oct. 8, 2024
2022 Back to Class Trends: Delivering on the needs of parents, students, and teachers

Back-to-class shopping has traditionally been a season of high growth and prosperity for retailers and suppliers.

Oct. 8, 2024
Case Study: We Need a Bigger Bottle

Understanding the actions of customers is the holy grail for retailers eager to build product loyalty— but insights are elusive.

Oct. 8, 2024
Walmart Luminate Introduces Basic Package Free of Charge to Suppliers

This move further democratizes a unified view of retail insights, making it easier for suppliers of all sizes and merchants to grow their businesses.

Dec. 6, 2023
Article: Introducing the Compare feature in Walmart Luminate Customer Perception

Build surveys using quantitative reports and review consumer responses more intuitively in Customer Perception. Learn how the Compare feature can help you gain deeper understanding of your survey results and audience.

Nov. 20, 2023
Case Study: Securing Your Spot at the Dinner Table through Valuable Customer Feedback

How one Walmart Merchant is keeping customer feedback the centerpiece of sales and inventory planning this holiday season.

Oct. 30, 2023
The Sweetness of Spooky Season: An In-Depth Look at Halloween Candy Shopper Trends

Analyze the most popular Halloween candies by state. From SNICKERS in California to Reese’s in New York, see which treats are most popular in each state.

Aug. 30, 2023
Navigating Back-to-Class Season: Understanding customer sentiment with Walmart Luminate Customer Perception

Sharpen your view of back-to-class shoppers with new insights that bring to light opportunities for suppliers and how they can adapt to changing customer trends.

Aug. 28, 2023
Driving Success with Data: A look back at Walmart Luminate's key milestones from the first half of FY24

We're just past the midpoint of FY24, and there's already so much to celebrate.

Aug. 23, 2023
Summer Playtime Trends: How first-party data helps brands thrive in a customer-centric world

Take the guesswork out of shopper trend analysis and ensure your brand continues to thrive with actionable, customer-centric insights.

July 7, 2023
Case Study: Insights from Walmart Luminate Make Innovation and Collaboration Sweeter

Take a peek into how Walmart Luminate is driving collaboration and Innovation with Omnichannel Visibility for one of the sweetest companies around.

April 21, 2023
Walmart Luminate Shopper Behavior Overview

See the what behind the buy. Reveal the customer journey to reimagine your shopper experience with Walmart Luminate.

Feb. 15, 2023
How Consumers Will Celebrate Valentine’s Day in 2023

With Valentine’s Day just around the corner, Walmart shoppers are preparing to spread the love this February 14th.

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