Case Study: Branching out
What happens when one product changes the way customers shop for everything in the basket? See how one merchant observed holiday buying behaviors to better align to seasonal shopping journeys.
December 20, 2022
What’s in the basket?
While reviewing opportunities for holiday 2022, a Walmart seasonal merchant discovered that fewer Christmas tree customers than expected cross-shopped with Christmas accessories in 2021. This insight illuminated an opportunity to drive attachment rates within the seasonal aisle.
Christmas trees were often being bought alone. When other products made it into the basket. What were they?
Defining the mission
The Shopper Behavior Basket and Cross-shop Reports revealed that 90%* of the top items in the basket with the tree were Christmas-oriented. Ornaments were by far the most prevalent product group (20%*), with ornament hooks and tree toppers following.
Armed with these insights, the merchant made plans to build “mission-oriented” modulars and online product pages to put often included items closer at hand for tree buyers.
Ready to bring this insight into action?
Reveal the customer journey to reimagine your shopper experience
These mission driven modulars and product pages were developed using the following actionable reports in
Walmart Luminate Shopper Behavior:
- Basket
- Cross-shop
Reach out to us for a demo on how Shopper Behavior helps to diagnose performance, understand customer behaviors, optimize product ranges, and more.
