Case Study: Making the Most out of the Meal
Shelf space is a hot commodity, especially for the items making sumptuous holiday meals. There’s no more important time to perfectly balance assortments for poultry.
November 21, 2022
On the chopping block
Coming into the holidays, a Walmart merchant wanted to understand whether seasonal roasters (whole poultry) deserved valuable shelf space among competing offerings.
He needed concrete metrics to reveal how valuable roasters were to customers, not just his bottom line. Walmart Luminate Shopper Behavior told the whole story, showing clearly where roasters ranked in importance to customers.
Trimming the fat
Using Shopper Behavior reports, the merchant determined roasters ranked in the bottom three in-category for customer loyalty and product importance. Many customers were projected to switch to other products if roasters left the shelves.
Losses were so small they would be made up for by bringing in a new product. With guidance on what to retire, the merchant could help suppliers understand their new opportunities in-category.
Ready to bring this insight into action?
Track performance with clarity and reveal the bigger picture.
These insights were uncovered with powerful reports in Walmart Luminate Shopper Behavior:
• Performance in Detail
• New Product Evaluation
• Switching
Reach out to us for a demo on how Shopper Behavior helps to diagnose performance, understand customer behaviors, optimize product ranges, and more.
