Get exclusive access to Sam's Club members
Reach omnichannel shoppers that spend 3x more at Sam’s Club.1
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Membership data makes amazing things possible
Sam’s Club’s membership model means we can measure virtually every transaction, helping build a more personalized experience for every member. With unparalleled insight into searches, clicks, and shopping behaviors, we know what our members want—and your brand can too.
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An audience that's unique, valuable, and growing
Sam's Club membership is at an all-time high, with growth across income levels and ages.2
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Our members keep coming back
Membership is at record highs, including Plus members2
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Higher earners and spenders
54% of member households above median US household income3
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The place for younger shoppers
Gen Z and Millennials account for 50% of membership growth2
More digitally engaged than ever
Sam's Club members love new tech and digital experiences that make shopping fun and convenient.
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30%+
of all members use
Scan & GoTM 2
22%
eCommerge growth at
Sam's Club2
25%
higher social media
engagement with
brands3
3x
higher average spend by
omnichannel shoppers1
Seasonal opportunities all year round.
Members count on Sam's Club to meet their needs for special days and every day. Reach them during key moments and seasons throughout the year.
Q1
- 61% throw or attend a Big Game watch party.4
- 82% stock up for Easter entertaining.5
Q2
- 85% celebrate the Fourth of July.6
- 53% start planning for Back to School in the summer.6
Q3
- 51% tailgate with food and beverages.4
- 91% celebrate Halloween.5
Q4
- 92% participate in Black Friday/Cyber Monday shopping.8
- 90% decorate their homes for Christmas.9
Want to engage
Sam's Club members?
Sources: 1) Sam’s Club eCommerce data, 2023; 2) Walmart Earnings Release, Q2 FY2025; 3) Kantar report on Sam’s Club vs All Shoppers, 2023; 4) Sam’s Club Q1 Member Mindset Compilation, August 2024; 5) Sam’s Club Micro-Seasons Quarterly, Wave 4 August 2024; 6) Sam’s Club Micro-Seasons Quarterly, Wave 1 October 2023; 7) Sam’s Club Micro-Seasons Quarterly, Wave 1 January 2023; 8) Sam’s Club Micro-Seasons Quant, January 2023; 9) Sam’s Club Micro-Seasons Christmas Post-Event Chat, January 2023
