Get exclusive access to Sam's Club members
Reach omnichannel shoppers that spend 3x more at Sam’s Club.1
Get Started
An audience that's unique, valuable, and growing
Sam's Club membership is at an all-time high, with growth across income levels and ages.2 With unparalleled insight into searches, clicks, and shopping behaviors, we know what our members want—and your brand can too.
Our members keep
coming back
coming back
Membership is at record highs, including Plus members2
Higher earners
and spenders
and spenders
54% of member households above median US household income3
The place for
younger shoppers
younger shoppers
Gen Z and Millennials account for 50% of membership growth2
More digitally engaged than ever
Sam's Club members love new tech and digital experiences that make shopping fun and convenient.
30%+
of all members use Scan & GoTM2
25%
higher social media engagement with brands3
27%+
eCommerce growth at Sam's Club4
3x
higher average spend by online shoppers1
Seasonal opportunities all year round
Members count on Sam's Club to meet their needs for special days and every day. Reach them during key moments and seasons throughout the year.
Februrary - April
From touchdowns to spring moments
61% throw or attend a Big Game watch party.5
Capture attention with snack, beverage, and entertainment-focused campaigns that bring people together.
82% stock up for Easter entertaining.6
Planning a family get-together means bigger baskets, fuller carts, and bulk buys to satisfy everyone at the table.
May - July
Barbeques and back-to-class
85% celebrate Fourth of July.7
Patriotic pride powers seasonal promotions, outdoor essentials, and festive retail moments.
53% start planning for Back to School in the summer.7
Don’t wait for school to start. Reach members when they're making decisions on supplies, gear, and more.
August - October
Fall sports and spooky season
51% tailgate with food and beverages.8
Game days are high-energy events, perfect for reaching audiences in a party-ready mindset.
91% celebrate Halloween.8
From candy to costumes, this season drives major spending across generations.
November - January
Holiday season brings big spending, bigger spirit
92% participate in Black Friday / Cyber Monday shopping.9
The biggest deal-hunting time of the year — a time to go bold with offers, visibility, and urgency.
90% decorate their homes for Christmas.10
From lights to living rooms, members are looking for inspiration to make the season merry and bright.
Want to engage
Sam's Club members?
Sources: 1) Sam’s Club eCommerce data, 2023; 2) Walmart Earnings Release, Q2 FY2025; 3) Kantar report on Sam’s Club vs All Shoppers, 2023; 4) Walmart Earnings Release, Q1 FY2026; 5) Sam’s Club Q1 Member Mindset Compilation, August 2024; 6) Sam’s Club Micro-Seasons Quarterly, Wave 4 August 2024; 7) Sam’s Club Micro-Seasons Quarterly, Wave 1 October 2023; 8) Sam’s Club Micro-Seasons Quarterly, Wave 1 January 2023; 9) Sam’s Club Micro-Seasons Quant, January 2023; 10) Sam’s Club Micro-Seasons Christmas Post-Event Chat, January 2023
