Closed-loop measurement of digital and physical sales
MAP helps you understand the impact of every campaign with third-party-verified results.
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Powered by decades of member transaction data
Sam’s Club’s membership model gives us visibility into virtually every transaction—in-club or online—as well as members’ search and shopping behaviors. MAP’s data helps advertisers optimize their campaigns and maximize growth.
Attribute phyiscal sales to digital ads - even search
MAP is possibly the only retail media platform to connect Search and Sponsored Product Ads to offline sales, giving advertisers the complete picture on campaign performance.
In-Club Attribution
For our advertisers, overall ROAS has increased nearly 36% with in-Club attribution1.
Advertiser Insight
Poppi won a 73% sales lift for a new item, driven by 82% in-Club purchases2.
Measurement you can trust
Most retail media networks measure using an internal methodology, like they’re grading their own homework. MAP is validated by third-party partner Circana, measuring incrementality, ROAS, and sales lift to provide greater transparency and trust.
See campaign metrics and sales performance in one place
Our Media and Sales Performance Dashboard serves as a central source of truth for our advertisers, so they can track media impact on business outcomes and optimize campaigns in near real time.
Actionable insights. Measurable results.
MAP advertisers get access to first-party audience insights and third-party verified campaign reporting.
Sales & Performance Metrics
- Total ad attributed sales
- Incrementality – iROAS & sales lift
- % New buyers
- Basket analysis
Channel & Audience Analysis
- In-Club attribution from search
- Purchase channel
- Household reach
- Audience & creative reporting
Ad Measurement
- Viewability
- Standard media metrics impressions (CTR, CPC)
Sources: 1) MAP Campaign Data 2023; 2) MAP Poppi End of Campaign Report, Updated October 2023
