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Closed-loop measurement of digital and physical sales

MAP helps you understand the impact of every campaign with third-party-verified results.

A Sam's Club member picks up a tray of neatly packed products in a delivery order from their doorstep.

Powered by decades of member transaction data

Sam’s Club’s membership model gives us visibility into virtually every transaction—in-Club or online—as well as members’ search and shopping behaviors. MAP’s data helps advertisers optimize their campaigns and maximize growth.

In-Club Attribution

For our advertisers, overall ROAS has increased nearly 36% with in-Club attribution.1

Advertiser Insight: Poppi won a 73% sales lift for a new item, driven by 82% in-Club purchases.2

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Attribute physical sales to digital ads (even search)

MAP is possibly the only retail media platform to connect Search and Sponsored Product Ads to offline sales, giving advertisers the complete picture on campaign performance.

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Measurement
you can trust

Most retail media networks measure using an internal methodology, like they’re grading their own homework. MAP is validated by third-party partner Circana, measuring incrementality, ROAS, and sales lift to provide greater transparency and trust.

See campaign metrics and sales performance in one place

Our Media and Sales Performance Dashboard serves as a central source of truth for our advertisers, so they can track media impact on business outcomes and optimize campaigns in near real time.