Retail media solutions designed to drive sales and awareness
Activate campaigns quickly and easily, with self-service, managed service, or a combination of both.
Get Started
Our solutions begin with your goals.
From awareness to sales and everything in between, our team is here to help you create a strategy based on your goals.
Discover how our omnichannel solutions help you deliver effective campaigns with measurable impact.
Get Started
-
Build brand awareness
Get 86% more reach with MAP's Offsite solutions.1
-
Launch new items
Sell 28% more on average by launching your item with MAP.2
-
Grow seasonal sales
Earn up to 57% higher ROAS during seasonal moments.3
-
Attract new buyers
Convert 43% first-time buyers with MAP.4
-
Drive daily conversions
Drive a 19% sales lift on average with a MAP campaign.5
Our ad products elevate your brand and items at the right moment
Powered by Sam's Club membership data, our ad products help you reach members at pivotal points in their shopping journey and influence their purchase decisions.
Get Started
Omni Experiences
Make your brand and mission part of innovative member experiences both online and in-Club — including integrated seasonal activations, multi-brand collaborations, and member exclusives.
How it works
Video
66% of consumers prefer watching a video to learn about an item.6 Our full-funnel video capabilities help you reach members in a more engaging way. Layer on our first-party member data to reach your exact audience.
-
CTV Ads
Reach members while they stream their favorite video content
-
Sponsored Videos
Grab attention with this keyword-targeted search placement
-
Interactive Videos
Let members dynamically explore every aspect of your item
-
In-Club Display Screens
Engage members with eye-catching video as they shop in-Club
Search
More than 60% of shopping journeys start with search.7 Engage high-intent buyers with videos, brand amplifiers, and more—and accurately measure both in-Club and digital sales.
-
Sponsored Products
Capture high-intent buyers searching for items like yours
-
Sponsored Videos
Visually tell your brand and item’s story within search results
-
Brand Amplifier
Showcase your brand and up to four items at the top of search results
Scan & Go™ Display
We are the first and only retail media platform to integrate ads in a mobile, self-checkout app experience. This innovative capability helps you reach members at the point of conversion and may help drive incremental sales.
How it works
Onsite Display
Members are shopping the Sam's Club app and site more than ever and our display ads are designed to keep your brand top of mind. From homepage and category lockouts to custom digital selves and more, we can help you build immediate awareness and sales.
How it works
Offsite
Powered by The Trade Desk, our offsite ads use first-party data to engage members almost everywhere they shop and browse. MAP campaigns that include Offsite see an average of 14% higher return on ad spend.8
How it works
Audience
Targeting
Targeting
Our first-party membership data helps you reach new and lapsed buyers based on our members’ search and shopping behavior, actual purchases, and more. Plus, you can add our audience data in The Trade Desk to enhance your Offsite campaigns.
Real-Time Intelligent Retargeting
Leverage our AI-powered retargeting for smarter, more efficient campaigns, using our near real-time membership data and behavioral insights to deliver highly relevant ads. And stop serving ads to members — even when they are not on Sam’s Club properties — once the member makes a related purchase.
Sources: 1) 250+ Full-Funnel campaigns matches to statistically identical Onsite-Only campaigns, H2 2023; 2) MAP analysis of 23 new item campaigns in 2023; 3) Circana Report for 450+ CHW campaigns after synthetic control matching on key attributes; 4) Circana 2023 YTD Report, all MAP campaigns; 5) Year to date analysis of median MAP campaigns, December 2023. 6) HubSpot, 2023; 7) Sam’s Club Ecommerce Data 2022; 8) MAP Annual Reporting, 2023
