Building top-performing item pages is becoming easier in Item 360.

Walmart is rolling out multiple content quality enhancements to make it easier for you to manage your item content.
Product-focused attribution
New attribution has been created for all product types, capturing more relevant and accurate data, enabling greater discoverability, and building more confidence in the customer shopping experience.
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Improved scoring model
The updated content quality scoring model now includes the product type attribution and places consistent emphasis on the attributes that drive the customer experience.
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Actionable insights for all scored attributes
Suppliers now have visibility to all content opportunities in Item 360, allowing direct and easy content enrichment that will improve the content quality score and the customer experience.
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Full API suite for item setup and maintenance
Are you API-enabled? A complete, revised suite of APIs for item setup and maintenance is being released, allowing you to work faster, at scale, while increasing accuracy.
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Have questions about Content Quality at Walmart? Read our FAQs

Manage your items

Take advantage on these new features. Setup and manage your items in Item 360.

Learn how

View our extensive library of help documentation for Item 360.