Private Branded Products

These requirements are applicable to suppliers who provide Private Branded products. Suppliers that provide Private Branded Fresh Produce items should return to the previous page and select the Fresh Produce section. Private Branded products are items that meet any of the following criteria:

• Product sold under a Walmart or Sam’s Club Private Label (e.g. Great Value, Member’s Mark, Marketside, Freshness Guaranteed, Ol’ Roy, Parents Choice, etc.)
• Products that are Distributed by Walmart or Distributed by Sam’s West
• Products sold without a label, such as product offered in a self-service case as a PLU item
• Product used as an ingredient for items assembled in stores/clubs
• Product that is further processed by a store/club which is sold with a PLU label or under a Walmart or Sam’s Club Private Label

If Walmart is the Importer of Record (IOR) for Private Branded products, please select the Walmart Direct Import button below. All other suppliers of Private Branded products should select the U.S. Produced | Supplier Imported button.