By Bo Woloszyn, Senior Broadcast Manager

What does it take to give small businesses a shot at the big leagues? Get the inside scoop on how Walmart’s Open Call—our American Dream accelerator—empowers entrepreneurs, fuels communities, and brings innovative products to shelves near you.
Whether you’re a dreamer, doer, or just a fan of incredible stories, you’ll find inspiration as Mark Espinoza, Senior Director of Public Affairs & State and Government Relations, takes us on the Road To Open Call.
In the Beyond The Aisles: The Road to Open Call podcast, Senior Broadcast Manager and Host Bo Woloszyn sits down with Mark to unpack the journey behind this powerful program that helps local suppliers take center stage.
What’s in the Podcast?
The Heart of Open Call
Mark takes us back to the Buy American Initiative and reveals how Open Call was born to spotlight US-made products and emerging innovators.
The Road to Open Call Program
Learn how Walmart preps suppliers for their big moment—from mentoring sessions to real-world advice—so they’re ready to wow at the main event.
Success Stories


Empowering Local Communities
Open Call isn’t just about new products—it’s about creating jobs, supporting families, and investing in the neighborhoods we’re proud to serve.
Secrets to Success
Hear directly from guests on what it takes to make it big with Walmart, and the emotional highs they’ve felt along the journey.
Want More?
Catch the full story and be inspired by the passionate individuals changing the shopping game—one product at a time. Listen now and let us know which dreamer’s journey resonates most with you!