Learn How Sameer Scores Victory with Vendors
December 2nd

Clean sightlines and attractive displays are essentials for #RetailForward thinking. Sameer shares ways you can make sure vendors keep your store up to the standards you set.

Using floor space. Engaging customers. Selling items. Associates and vendors share common goals, but sometimes ideas don’t quite mesh. Sometimes, associates need to step in to make their store run best.

Sameer S., CAP2 supervisor at Store 2441 in Hamilton, Ohio, knows how and when to take charge. Originally from India and with years of experience working with computer information systems, Sameer started working third shift at Walmart after deciding to make a career change.

Thanks to the support he’s received from mentors and leadership, Sameer has since received several promotions, including a stint in candy, soda, snacks, and tobacco products. He’s learned how to make the most of his relationships with vendors—and to make sure they are delivering the best experience for his customers.

"I determine which Rollbacks get the best space, not the vendor."

Here Are Some of His Best Tips

Insist on Walmart standards. 

“Vendors set up their displays and usually do a good job,” Sameer says, “but you have to make sure they follow Walmart requirements.” Rollback items should be displayed prominently, for example. “Rollbacks always go up front, since they’re what brings customers in.”

“And don’t let them leave their area messy,” he says. “You want clean sightlines, so customers can easily find what they need.”

Take charge.

“When they bring you freight you don’t need, be direct: Tell them you won’t take it,” he says. “What they’re doing has to work for my customers, not just for the vendor.” Sometimes a vendor wants more space in the coolers, but Sameer refuses because the vendors don’t have the staff to restock. When he’s owed a credit, he makes sure they don’t forget. “I’ll follow up with them regularly,” he says.

Sameer is always respectful and expects vendors to treat associates the same. “If a merchandiser is rude, I call up their marketing office. That fixes it.” 

Make Walmart the first delivery of the day.

For many vendors, Walmart is their biggest customer, so Sameer insists they deliver to his store before others. “I never want them jamming customer traffic.” On weekends, he requests deliveries at 4:30 a.m. so vendors are out by the time customers arrive. 

Be professional and understanding.

“It’s the most important thing,” says Sameer. “Have empathy, love your vendors, work with them, and don’t forget to tell them ‘thank you.’ Their products are good, but don’t blow up my backroom!

For more stories, advice, and inspiration, download your copy of the Winter issue of Walmart World here!

 
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