Be a Social Media Champ Without Tech Savvy

Ready to create some #RetailForward social content? Find out how this social champion makes posts that engage his audience—and how you can, too.

Being a store’s social media champ requires you to be a tech-savvy influencer, right? Not quite. “I had avoided social media completely before my manager chose me for the job last summer,” says Taylor H., assistant manager, Neighborhood Market 3377, Tucson, Ariz. 

“It’s all about how you interact with people,” Taylor says. “Someone who can get people comfortable enough to let you take their picture.”

In that regard, Taylor was perfect for the job. One of his successful posts shows an associate gleefully hugging a package of toilet paper. In another, an associate grins while holding processed cheese. “The best posts are where my associates are really engaged,” he says.

And since taking on the role of social champion, he’s quickly learned other techniques and skills to make his store’s social pages a success.

Below, he shares a few of those techniques for creating content that truly engages.

Post Something Eye-Catching. 

Taylor usually includes a person in his posts. Showing associates increases engagement from the associates themselves and from the customers who know them.

Be in the Moment. 

“When you see people engaged in silly things that make you smile,” Taylor says, “it really does something! They may be annoyed with me for a moment, but then they see the picture and love it.”

Start a Streak.

Commit to posting at least several times a week, advises Taylor. “Otherwise people will forget about you.” Consider a special campaign, like Taylor’s monthlong series on VPI. By focusing on a different associate and item in each post, his store saw engagement skyrocket. “Customers would tell me they’re buying products to help certain associates win—because they followed the posts.”

Use Hashtags.

Taylor uses hashtags to track engagement.  “Also look for the number of views, likes, and especially comments,” he says. “If customers want to talk about your post with others, that’s real engagement.” 

Show Off Great Work

Give a shoutout to your team and the amazing job they do every day while also showing customers that your store is clean, well stocked, and inviting.

Spotlight Seasonal Displays

Merchandising items that tie to holidays and seasons draws in customers and shows that you share their interests and needs.

Celebrate Success

Congratulating associates on social for their success in programs like VPI boosts morale and lets customers know about great items and deals. 

Follow @Walmart3377 on Facebook to see more posts from Taylor and his team. 

For more stories, advice, and inspiration, download your copy of the Winter issue of Walmart World here!

 
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