Being a store’s social media champ requires you to be a tech-savvy influencer, right? Not quite. “I had avoided social media completely before my manager chose me for the job last summer,” says Taylor H., assistant manager, Neighborhood Market 3377, Tucson, Ariz.
“It’s all about how you interact with people,” Taylor says. “Someone who can get people comfortable enough to let you take their picture.”
In that regard, Taylor was perfect for the job. One of his successful posts shows an associate gleefully hugging a package of toilet paper. In another, an associate grins while holding processed cheese. “The best posts are where my associates are really engaged,” he says.
And since taking on the role of social champion, he’s quickly learned other techniques and skills to make his store’s social pages a success.
Below, he shares a few of those techniques for creating content that truly engages.