Associate Uses Filmmaking Savvy to Connect on Social

Being #RetailForward means connecting with customers in new ways. See how Terrence uses video and social media to share his team’s stories.

Terrence W., assistant manager, Fresh, at Store 18 in Newpork, Ark., started out at Walmart as an electronics and service desk associate, but he left to pursue a career in law enforcement. When that didn’t work out, he found himself back at Walmart as a part-time receiving associate, stocking sodas and water.

From there, he continued moving up, and he credits his faith and the support of other managers for keeping him going during the twists, turns, and setbacks on that journey. Along the way, Terrence also discovered a passion that earned him accolades and that lets him make a difference as his store’s social media champion.

Here, he shares some of his story.

Becoming a Filmmaker

“Around the time that I was an overnight support manager at Store 57 in Walnut Ridge, Ark., I made a documentary capturing the stories of Arkansas veterans, and it caught the eye of community leaders. Capturing these stories of World War II, Korean War, Vietnam War, and Operation Desert Storm veterans helped me learn about proper film techniques.

“I learned from watching documentaries, trial and error, and some good old-fashioned ‘will this look/sound good.’ Walmart was a big factor in helping me learn; my store manager at the time helped with my schedule, allowing me to continue my work.”

Capturing Stories

“Two of my films won awards at two film festivals in Los Angeles. After winning, I fell in love with capturing stories and letting audiences see, hear, and feel what the subject is conveying. So when I started at Store 18, I used my phone and camera to capture the stories of several associates and their journeys. Seeing the smiles and real emotion of their experiences has made everything I’ve experienced worth it.”

Benefiting From Side Interests

“Having side interests can help you achieve your goals. Look for ways you can integrate them into your job at Walmart.

“Want to produce a music video highlighting Online Grocery Pickup and Delivery? Partner with your management team and be sure to explain how it’s going to help drive your sales! Your skills and expertise can be used to benefit your company and fellow associates.”

Bringing Passion to Work

“Filmmaking brings a more real feel to our posts. By seeing associates in authentic form—not staged—our customers can see the real us.

“My associates and I helped prove this concept for our store and drove amazing engagement, including from a former WWE superstar!”

4 Tips for Great Video Content

  1. Location, location. 
    Record in the right spot—one that won’t affect customers’ experience, is related to your subject matter, and is well lit.
  2. Frame your shot. 
    You don’t want a background that’s too distracting.
  3. Keep edits simple.
    Make sure they flow nicely and don’t look choppy. 
  4. Add titles and lower thirds (name bars). 
    Make sure they are clear and easy to read. 

For more tips on video editing, click here.

To see Terrence’s work on social, follow his personal Instagram account @TWWard  and his store account @Walmart0018

For more stories, advice, and inspiration, download your copy of the Winter issue of Walmart World here!

 
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