New Brand Offers the Tools For Success

See how Andrea S. and her team are meeting their #SparkGoals of launching a new hardware line that will help customers achieve their goals, too.

#DoItWithHart

 

That hashtag is the slogan of the newly launched Walmart-exclusive line of HART tools. These tools offer a significantly higher quality level at a great Walmart value.

 

Andrea S., senior buyer manager, tools, power, and storage, at the Home Office in Bentonville, Ark., was part of the team that built and launched the line. She says, “HART is an aspirational brand. You pick up these tools and know that they are different.”

 

Andrea’s been with Walmart for 14 years and has worked in Logistics, electronics, beauty, and bakery. She moved to hardlines five years ago.

 

Launching the HART brand—one of the biggest general merchandise brand launches ever, with 321 SKUs across hardware, automotive, lawn and garden, and more—represents the fulfillment of a long-term goal for Andrea. 

 

“This is the first brand I’ve been part of since its infancy,” she says. “We did a lot of market research. What colors should the brand be? How do we bring the customer true quality rather than just a price point? Answering those questions and partnering with suppliers who share the same values as Walmart—it's been very exciting.” 

 

And just as HART tools will help customers complete projects and achieve goals, Andrea sees the brand as helping Walmart meet its goals of helping people save money and live better. 

 

“If somebody can tackle a project themselves, it gives them a sense of bettering their life,” she says. “These HART tools empower customers to take control of their projects and improve their homes.”

Battery-Powered

One key element of HART power tools is a uniform, 20-volt battery platform, allowing customers to use the same rechargeable battery across all tools in the line (similar to what’s currently offered by brands like Milwaukee and Ryobi). This means customers aren’t paying for multiple batteries as they buy more tools that fit their system.

 

“The 4-Tool Combo Kit is a perfect starter. Featuring a drill/driver, an impact driver, a reciprocating saw, and an LED work light, it has all the core tools you need to start a project.”

 

Have you tried HART tools? Share how you #DoItWithHART on social media, and be sure to tag @WalmartWorld.

 

For more stories, advice, and inspiration, download your copy of the Spring issue of Walmart World here!

 
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