That hashtag is the slogan of the newly launched Walmart-exclusive line of HART tools. These tools offer a significantly higher quality level at a great Walmart value.
Andrea S., senior buyer manager, tools, power, and storage, at the Home Office in Bentonville, Ark., was part of the team that built and launched the line. She says, “HART is an aspirational brand. You pick up these tools and know that they are different.”
Andrea’s been with Walmart for 14 years and has worked in Logistics, electronics, beauty, and bakery. She moved to hardlines five years ago.
Launching the HART brand—one of the biggest general merchandise brand launches ever, with 321 SKUs across hardware, automotive, lawn and garden, and more—represents the fulfillment of a long-term goal for Andrea.
“This is the first brand I’ve been part of since its infancy,” she says. “We did a lot of market research. What colors should the brand be? How do we bring the customer true quality rather than just a price point? Answering those questions and partnering with suppliers who share the same values as Walmart—it's been very exciting.”
And just as HART tools will help customers complete projects and achieve goals, Andrea sees the brand as helping Walmart meet its goals of helping people save money and live better.
“If somebody can tackle a project themselves, it gives them a sense of bettering their life,” she says. “These HART tools empower customers to take control of their projects and improve their homes.”