See how these social media heroes met their #SparkGoals and became one of the top stores nationwide for social-driven sales.
Nearly two years ago, Natalie H. came to Store 298 in Boaz, Ala., with a long list of goals to take the store’s success to new levels. One was boosting the store’s social media presence.
Today, the co-manager proudly represents the store online as its social media champion. She and her expert social team’s posts on the store’s Facebook page have engaged the community and increased her store’s sales.
In fact, Store 298 is one of the top stores nationwide for sales driven by social media.
“We’re a 5-comp in a $100,000,000 box,” says Natalie, “and merchandising and promoting on social media have played a huge role in getting us there.”
The key to that promotion is people. Natalie began a meet-the-associate video post series that has helped connect her team to customers. One customer saw an associate from the jewelry department on the store’s page and was able to thank her directly for doing such a wonderful job piercing the customer’s daughter’s ears.
“Customers love the videos of associates; people come in sometimes just to visit their favorite ‘characters’ from Facebook,” Natalie says. Her No. 1 goal for social in 2020 is to do even more meet-the-associate posts. She wants everyone to be featured so customers feel even closer.
“It’s not just about promoting merchandise,” she says. “When you also promote your associates, you promote the whole store.”