#SellItOnSocial: Boost Your Store Sales with Social Media

See how these social media heroes met their #SparkGoals and became one of the top stores nationwide for social-driven sales.

 

Nearly two years ago, Natalie H. came to Store 298 in Boaz, Ala., with a long list of goals to take the store’s success to new levels. One was boosting the store’s social media presence.

 

Today, the co-manager proudly represents the store online as its social media champion. She and her expert social team’s posts on the store’s Facebook page have engaged the community and increased her store’s sales. 

 

In fact, Store 298 is one of the top stores nationwide for sales driven by social media.

 

“We’re a 5-comp in a $100,000,000 box,” says Natalie, “and merchandising and promoting on social media have played a huge role in getting us there.” 

 

The key to that promotion is people. Natalie began a meet-the-associate video post series that has helped connect her team to customers. One customer saw an associate from the jewelry department on the store’s page and was able to thank her directly for doing such a wonderful job piercing the customer’s daughter’s ears.

 

“Customers love the videos of associates; people come in sometimes just to visit their favorite ‘characters’ from Facebook,” Natalie says. Her No. 1 goal for social in 2020 is to do even more meet-the-associate posts. She wants everyone to be featured so customers feel even closer.

 

“It’s not just about promoting merchandise,” she says. “When you also promote your associates, you promote the whole store.”

Natalie Offers These Tips:

 

Get associates involved.  The more you can get your team to buy in to having fun on social, the more success you’ll have. It also keeps morale up while offering chances to get creative. And aren’t those huge goals, too?
 
Get customers involved.  It’s more time-consuming because you need to get permission, but it helps customers see that the store belongs to the community.
 
Time it right.  “The best time of day for posting seems to be between 3 p.m. and 9 p.m.,” Natalie says. “People are getting off school and work and checking us out at home.”
 
Have fun with it!  Fun is contagious and gets people in the door. So do it up!

 

The People Behind Pickup

 

Online Grocery Pickup & Delivery Department Manager Brittney Jo C. has created photos and a video of herself having fun with OGP & D. This helps customers get to know her and realize the great, time-saving benefits of the service.

 

See what Natalie's team is up to by following them on Facebook @Walmart298.

For more stories, advice, and inspiration, download your copy of the Spring issue of Walmart World here!

 
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