When your #SparkGoals are increasing sales, thinking outside the box—and outside your store’s usual assortment—can get the job done.
Sometimes you see yellow plastic, and sometimes you see opportunity. That’s how it was for Reed R. Back when he was a department manager, leadership issued a challenge to add a dollar to every customer’s cart. Reed’s solution was rubber ducks. (You know, for the tub.)
“It’s a dollar item, so parents can easily get one for their kids,” he says. He set a feature and increased sales to 300 a week. Since then, Reed has sold rubber ducks at every Walmart store he’s worked at. “I’ve probably sold 15,000 or 20,000 rubber ducks in my 12 years.”
Today, Reed is manager of Neighborhood Market 3178 in Gresham, Ore. One of his goals is to bring his flair for outside-the-box merchandising into the smaller store format.
“We always did big WOW displays in Supercenters, but I don’t think Neighborhood Markets have a lot of experience with that,” he says.
“So I come in and I’ll suggest crazy stuff. Don’t be scared to go after something that’s completely unexpected for a grocery store to have. I sell furniture like crazy! And hangers, or fluffy decorative pillows. Those fly out of here, too.