eCommerce Associate Offers Customers an ‘Endless Aisle’

How do you create a thriving #RetailForward fashion destination? Find out from this eCommerce associate.

Susan M.  |  Strategic Partnerships, Fashion Group, Walmart eCommerce  |  Walmart.com  |  Hoboken, N.J.

Fashion: It’s all about taking risks. Susan's career is no different. She’d always had an interest in fashion but lacked design skills, so she was considering a career in health care consulting. 

But a chance encounter with recruiters from Abercrombie & Fitch—and learning about business opportunities in the fashion field—changed her mind.

“Coming into retail was a new and unexpected opportunity,” Susan says. She worked for Abercrombie & Fitch after college and then pursued a job with Walmart.com at its New Jersey office.

When she arrived, though, she was placed with the pet group, in fish and reptile food. “Even though that doesn’t sound ideal, it was fun,” she says. “There was still so much to learn, and I worked with great people.”

Her manager became a mentor and helped Susan find her place at Walmart.  

That place involves onboarding, launching, and maintaining strategic partnerships across the fashion organization within Walmart eCommerce.

“Walmart really helped me to identify a role that better fit my career goals,” she says. “I’m so grateful that the company helped me to be where I am because I’m doing what I love.”

How does eCommerce benefit customers?

“eCommerce is able to offer the Walmart customer ‘an endless aisle’ with our on-site initiatives. Within fashion, this can mean extended sizes, more color options, or even additional product that’s not available in the stores. Through this, we’re better able to help the customer find exactly what they’re looking for without limiting them to the square footage of our stores.

“This ‘endless aisle’ is where my team really comes into play. By partnering with other retailers and brands, we’re able to provide the customer with the product that she may not find in her local Walmart.”          

Who is the modern customer and what might drive them to eCommerce?

“The modern customer is time-constrained, smart, and still has a lot to learn about what Walmart can offer them in terms of fashion. While I cannot speak for the team as a whole, everyone is actively working to onboard new brands and partners to expand our offerings. By having everything from Hanes to Levi’s to premium brands such as BCBG or Lucky Brand, we’re able to offer the customer all of their fashion needs at a wide range of price points.”

Look Good-Do Good: KIDBOX

Susan’s team developed a partnership this year that illustrates the benefits of eCommerce for customers: KIDBOX. It offers convenience, a broader selection of brands, and customization. Here’s what Susan had to say about KIDBOX and its benefits. 

KIDBOX: A subscription clothing service for kids. For an exclusive Walmart low price, a customer receives four to five premium items, handpicked specifically for their child.

How it Works

Shoppers complete a quiz that asks about things such as age and sizes, colors to avoid, preferred brands, and personality traits.

Stylists use this data to curate unique boxes for each child, pulling items from more than 140 premium brands, with pricing up to 50% off.

Customers can receive six boxes a year with seasonally updated clothing. They can also skip a box, cancel, or even order additional boxes.

Doing Good

KIDBOX’s mission to “Look Good, Do Good” ensures that with every box kept, KIDBOX donates to a child in need.
 

Visit the KIDBOX landing page on Walmart.com or check them out @KIDBOX on Instagram. 

For more stories, advice, and inspiration, download your copy of the Winter issue of Walmart World here!

 
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