How Allswell Got Its Start
When Walmart acquired the men’s apparel brand Bonobos, founder Andy Dunn, (SVP, digital consumer brands, Walmart eCommerce) and Walmart eCommerce U.S. President and CEO Marc Lore shared a vision to leverage the brands’ expertise to launch a new kind of direct-to-consumer (DTC) brand.
This brand would leverage the key elements of best-in-class DTC brands (robust digital presence; purpose-driven, design-led products; etc.) and of Walmart (distribution, product, and sourcing expertise, etc.) to bring their products to more people. Allswell is Walmart’s first experiment in that regard: our first omni DTC brand.
Allswell + Walmart = A Perfect Fit
Although we are fully owned by Walmart, we operate like a traditional DTC brand. It’s the best of both worlds: We have the flexibility and autonomy of a startup but also the resources, tools, and support of a Fortune 100 company behind us.
Bringing Allswell to Stores Benefits the Brand and Consumers
Presence in aisle can introduce the brand to millions. By reaching more people, we can get our products to customers at even lower prices. It’s a virtuous cycle.
What Sets Allswell Mattresses Apart
Allswell mattresses are called hybrids. They blend layers of high-performance memory foam with the traditional “spring” of individually wrapped coils, resulting in an ideal blend of comfort and support.
"Great sleep is for everyone—not just the privileged few."