As a merchant, she consults a variety of sources to predict what products will be most popular for a particular store or region. Line reviews and trade shows play an important part in the process, but Adrienne says that one of the best ways to learn what is or is not working in a particular market is by visiting that market and talking to Walmart associates. “By far, this is the most tangible way of discovering new information,” she said.
Adrienne discovered her latest find the way the rest of us do: on social media.
While scrolling on Instagram, she came across a list of Black-owned businesses. One of the businesses mentioned was San Antonio-based Weathered Souls Brewing Co.
Adrienne connected with Weathered Souls and learned they produce high-quality brews of various styles. Some favorites are Hardwood Classic, a pilsner whose name is a nod to basketball, and a hazy IPA called Who's Got the Juice Now? What’s more, the brewery had developed an initiative to address injustice in local communities.