Walmart Relaunches Scoop as Fashion Private Brand
'Scoop' Up All the Fashion
by Denise Incandela, Head of Fashion, Walmart U.S. eCommerce September 16th

Walmart Brings Back Legendary Fashion Boutique ‘Scoop’ as Exclusive Brand


Over the past year-and-a-half, we’ve significantly expanded our fashion assortment on With the addition of more than 600 brands, including new exclusive brands from Sofia Vergara and Ellen DeGeneres, and 150 premium fashion brands, we’re making Walmart a destination where customers can discover quality, on-trend fashion – no matter their style or budget.    

I’ve been personally involved in the development of this brand, alongside Scoop founder Stefani Greenfield, and I continue to be wowed by the value of these covetable and collectible items. I think our customers will also be amazed by the elevated details that typically come at a more premium price, like certified vegan leather and faux fur, fully lined outwear, unique denim washes and trim – including side-taping, metal studs and double needle-top stitching – and exceptional shoes and handbags. 


We’ve worked hard to ensure Scoop honors its original vision to offer the “best-of-the-best” in fashion each season and empower customers to build “The Ultimate Closet,” and have even expanded on this legacy by offering the collection at super affordable prices. Customers can shop the full collection now at Items will arrive in select Walmart stores early next year. 


We’ve been focused on establishing Walmart as a destination for fashion – a place where our customers can discover stylish items that are accessible. Adding Scoop to our portfolio makes it that much easier for our customers to look and feel their best.