Oct. 29, 2020
By John Crecelius, SVP of Associate Product and Next Generation Stores, Walmart U.S.
This year has ushered in a new era of retail, and customers are asking for retailers to show up differently.
We have an amazing set of assets that have us well prepared for this next era, but we can’t stop there. We’re moving quickly to use our physical retail stores to not only serve in-store shoppers, but to flex to meet the needs of online shoppers, too, in ways that only Walmart can. That’s where our new test stores come in. Their purpose is to find solutions that help our stores operate as both physical shopping destinations and online fulfillment centers in a way that has yet to be seen across the retail industry.
We’ve identified these four stores across the country to serve as test centers where we will continuously rotate new technology, digital tools and physical enhancements in and out of the stores all with the intention of helping our associates better and more easily serve our customers’. We have two up and running with two more to come.
To increase the speed at which we learn, product and technology teams will be embedded in the stores to prototype, test and iterate solutions in real time, scaling what works and scrapping what doesn’t, creating a true rapid prototype environment.