What's the difference between voice and tone, anyway? A good way to remember it is that voice is the personality of a brand—it stays relatively consistent over time and has a few distinguishing characteristics. Tone, on the other hand, changes based on what's appropriate for the situation and uses empathy to guide the way.
For our associate brand, we describe our voice as confident, genuine, inclusive, and upbeat—so almost all of your people and culture messages should strive for this vibe—and then depending on your audience and the subject matter, there will be nuances in your tone.
Got it? Let's try it.