What's the difference between voice and tone, anyway?
A good way to remember it is that voice is the personality of a brand; it stays relatively consistent over time and has a few distinguishing characteristics. Tone, on the other hand, changes based on what's appropriate for the situation and uses empathy to guide the way.
We describe the associate brand voice as human, helpful, vibrant, and inclusive. All of your people and culture messages should strive for this vibe—and then depending on your audience and the subject matter, there will be nuances in your tone.
[Pro Tip: Read your message aloud! This really helps to keep your voice, tone, and overall rhythm in check.]
Got it? Let's dig in.