About the brand
About the Brand

Our Associate Brand captures all the things that make this a great place to have a career– and provides a common language to share how we’re crushing it in our daily work.


Why we created the Associate Brand

To inspire our associates to reach our potential.

To energize each other to do our best work

To humanize our journey

To unite us as one team


What is the associate brand?

Our Associate Brand was created to capture your stories, and all the things that make Walmart a great place to work. 

Why is it important?

It provides a common language for all of us, creating more consistent, and compelling communications that help reinforce why This Is That Place where every associate can reach their full potential.

What you'll find here

•Tools and tips for infusing the associate brand into your daily work

•Templates to quickly create on-brand communications

•Downloadable logos, illustrations, fonts

•And more!

When should I use it?

The Associate Brand is intended for People-related communications, culture drivers, and positive moments. Feel free to use it any time you’re creating a message that celebrates associates, the work we do, and how and why we do it.

What if I need more help?

Questions? Need assistance? Email associatebrand@walmart.com and we'll help.