A Walmart solution rooted in ‘Customer - Always No. 1’ philosophy
If you don’t listen to your customer
someone else will.
| Sam Walton
are reading online
reviews than ever
At Walmart, we persistently collect massive volumes of customer feedback through different channels, including social media. The real-time insights are a goldmine for our business and help us analyze sentiments from the Walmart customer base once we identify and classify them.
To simplify this gigantic amount of data, we created a solution. Developed over a span of 12 months, Customer Sentiment Dashboard is an intuitive visualization tool that filters information related to online customer feedback in a streamlined manner.
Using the feature-rich interface of the dashboard,
we derived meaningful insights from unstructured data on two major occasions.
Captured real-time feedback shared by customers on social media during the COVID-19 pandemic on product availability in stores/clubs and shopping experience at store.
Captured customers’ feedback on major Holiday events, especially on the Walmart + membership plan.
Customer Sentiment Dashboard
Customer Sentiment Dashboard made it possible to retrieve untagged tweets along with the nearest Walmart store location, based on the mention’s latitude & longitude.
Tech stacks and key features
Walmart has always thrived on a customer-first approach. With our customers
dispersed across geographies, the tool aptly gauges customer sentiments