We’ve triumphed at the Quality Food and Drink Awards!

We’re proud to announce, for the third year running, we've won Retailer of the Year at the Quality Food Awards!


Described as the Oscars for Food Retailers and Producers, the Q Awards are one of the most prestigious awards for the food industry, with an expert judging panel of chefs, nutritionists and food technologists. As well as taking home the top overall award, we also won an impressive 113 product awards! This really is a fantastic achievement that recognises the amazing quality and inclusivity of our Own Brand ranges.


And it doesn't stop there - we also won Bakery Retailer of the Year, Free From Retailer of the Year, and Vegan Retailer of the Year! That brings our total number of food awards to a whopping 441 so far this year!


We spoke to Sam Dickson, VP Own Brand, who told us: “We’re over the moon to be crowned Quality Retailer of the Year for the third year running. The 'Q' on products is the most recognisable mark of excellence for retailers so we're really proud that so many of our products are worthy winners. At Asda, we strive to give all of our customers the very best, no matter their dietary requirement or preference, so winning Vegan and Free From Retailer of the Year is a real seal of approval for us.


“I want to say a huge thank you to all our colleagues and suppliers who make it their priority every day to bring our customers great quality products. As we head into December, these awards really are the icing on our Christmas cake."


We'll be letting our customers know about our fantastic Q Award wins, through press and social media, as well as our own channels including Asda radio, email, Asda.com and in-store POS. 


A huge thank you to all the teams involved in creating our award-winning food ranges – this is only possible because of the dedication and passion of our colleagues and suppliers, who make it their priority to bring our customers great quality products.


Here’s to a deliciously spectacular Christmas!

Our Top Awards

  • Retailer of the Year 2021
  • Vegan Retailer of the Year
  • Free From Retailer of the Year
  • Bakery Retailer of the Year 

Full List of Product Wins:

Extra Special Ruby and Pearl Chocolate Almonds and Raspberry Mix


·       Asda Extra Special Rhubarb & Ginger Pressé, Glenpatrick Spring Water

·       Asda Extra Special Gruyere & Poppy Seed Twists

·       Asda Kebab Breads

·       Asda Extra Special Roasted Garlic Ciabatta

·       Asda Extra Special Vintage Red Fox

·       Asda Somerset Brie

·       Asda Extra Special Goats Milk

·       Asda Extra Special Peruvian 70% Cocoa Dark Chocolate Bar

·       Asda Extra Special Medjoul Dates

·       Asda Mozzarella Pearls with Pesto

·       Asda Mocha Coffee Cup

·       Asda Frozen Fish Pie Mix

·       Asda Extra Special Mild and Delicate Smoked Salmon

·       Asda Free From Garlic Baguette

·       Asda Free From Rice Snaps

·       Asda Free From Sticky Toffee Sponge Pudding

·       Asda Extra Special Pea Shoots, Red Chard, Red Pak Choi & Purple Radish Salad

·       Asda Extra Special Baby Vegetable Stir Fry

·       Asda Indian Dahl Side

·       Asda Extra Special Sirloin Steaks Béarnaise Butter & Rosemary

·       Asda Extra Special Roast in Bag Chicken

·       Asda Extra Special Pork Sausage Rolls

·       Asda No Added Sugar Tomato Soup

·       Asda Extra Special Royal Pistachio Korma Cooking Sauce

·       Asda Rainbow Cupcake Kit

·       Asda Plant Based Moroccan Butternut Salad

·       Asda Plant Based Fishless Fillets

·       Asda Vegan Katsu Kiev

·       Asda Vegan Chicken Pie

·       Asda Plant Based Vegan Cranberry & Chestnut Wreath

·       Asda Extra Special Candied Clementine Hidden Centre Pork Pie with Blood Orange Jelly

·       Asda Extra Special Truffle, Parmesan & Black Pepper Butter

·       Asda Extra Special Hazelnut & Almond Nougat

·       Asda Free From Wensleydale & Cranberry Tortilla Duo Coloured Shaped Christmas Trees

·       Asda Extra Special Ruby & Pearl Chocolate Almonds & Raspberry Mix

·       Asda Extra Special Italian Biscuit Selection

Extra Special Luxury Mince Pies


·       Asda Extra Special Aberdeen Angus Sirloin Steak 30 Day Matured

·       Asda Cheese Burger Pizza

·       Asda Good & Balanced Red Thai Chicken Curry

·       Asda Tomato Ketchup

·       Asda Extra Special Caramelised Onion Chutney

·       Asda Free From Soft Cheese Alternative

·       Asda Vegan Cherry Tomato & Spinach Quiche

·       Asda Plant Based Katsu Curry

·       Asda Extra Special 12 Chocolate Cup Selection

·       Asda Extra Special Chicken Joint with Truffle & Porcini Stuffing with Madeira Sauce

·       Asda Extra Special Chocolate and Caramel Profiterole Wreath

·       Asda Extra Special Chocolate Orange Bauble

·       Asda Extra Special Christmas Pudding

·       Asda Extra Special Luxury Mince Pies

·       Asda Extra Special Ultimate British Cheese Board

Extra Special Wiltshire Ham and Rarebit Spoons

Highly Commended

·       Asda Poppy & Sesame Seed Crackers

·       Asda Cherry Bakewell Filled Cookie

·       Asda Plain Naan Wraps

·       Asda Smores Avalanche Celebration Cake

·       Asda Extra Special Triple Chocolate Granola

·       Asda Extra Special Ossau Irraty

·       Asda Snack Size Chocolate Nutty Bars

·       Asda Extra Special Cheddar & Red Onion Hand Cooked Crisps

·       Asda Toffee Popcorn

·       Asda Mexican Inspired Street Corn with Feta

·       Asda Extra Special Millionaire's Cheesecake

·       Asda Mango & Passion Fruit Panna Cotta

·       Asda Whole Sea Bass

·       Asda King Prawns

·       Asda Smoked Salmon

·       Asda Free From Seeded Brown Rolls

·       Asda Extra Special Free From Melt in the Middle Belgian Chocolate Puddings

·       Asda Free From Chocolate Mousse

·       Asda Free From Onion Rings

·       Asda Creamy Cabbage

·       Asda Extra Special Aberdeen Angus Ribeye Steak 30 Day Matured

·       Asda Extra Special Lamb Rack with Salt, Pepper and Garlic

·       Asda Special Fried Rice

·       Asda Simple to Cook Nduja Chicken

·       Asda Szechuan Chicken Mini Fillets

·       Asda Bolognese Pasta Sauce

·       Asda Poop Fairy Cake Kit

·       Asda Hazelnut Chocolate Spread

·       Asda UHT Chilled Coconut Drink

·       Asda Extra Special Vegan Chocolate Torte

·       Asda Plant Based Meat Free Chicken Style Kievs

·       Asda Plant Based Smoky Tofu Burrito

·       Asda Plant Based Teriyaki Broccoli

·       Asda Plant Based Vegan Sausage Rolls Selection Pack

·       Asda Extra Special Wiltshire Ham & Rarebit Spoons

·       Asda Extra Special Lamb Guard of Honour with Sea Salt and Juniper Rub and a Cassis Jus

·       Asda Extra Special Yorkshire Bred Hog Roast With Chestnut, Bacon, Thyme & Honey Stuffing and a Salted Honey and Apple Sauce,

·       Asda Extra Special Pork, Smoked Sage & Ginger Stuffing Wreath

·       Asda Extra Special Extra Thick Salted Honey & Amaretto Cream

·       Asda Extra Special Melting Middle Jamaican Ginger Pudding

·       Asda Vegan Chocolate & Cheesecake Star

·       Asda Extra Special Panettone

·       Asda Hot Chocolate Bombe