We’ve been named the lowest price supermarket…for the 23rd year in a row!

We've been crowned the UK’s lowest-priced supermarket by the Grocer in its annual ‘Grocer Gold’ industry awards for the 23rd year in a row.


Not only is this a record that no other retailer can match, but it comes at a time where we know that customers are more aware than ever of the cost of their shopping, and we’re doing everything we can to keep prices low to help their money go further.


And what’s more, not only were our low prices recognised by the Grocer, but a separate survey by consumer watchdog Which? has secured our place!