We’re trialling Asda Rewards with customers in our test stores!

We’re excited to announce that you can now try out our new Asda Rewards app as a customer in our 16 trial stores across West Yorkshire and the West Midlands!


The app launched to colleagues in the 16 stores - Adel, Barnes Hill, Dewsbury, Cape Hill, Glasshoughton, Darlaston, Halifax, Great Bridge, Huddersfield, Halesowen, Keighley, Oldbury, Killingbeck, Perry Barr, West Bradford, Queslett – in September, and over the past 6 weeks, almost 2000 colleagues have earned £15,464 collectively into their Cashpots to spend in store.


Asda Rewards is a loyalty programme with a difference, where we reward with Asda pounds, not points. Simply download the app from your phone’s app store and earn Asda pounds in your Cashpot by buying Star Products and completing Missions. Your Cashpot can then be spent in store whenever, and on whatever you choose.


Star Products - are specific items on which you’ll earn an amount into your Cashpot every time you buy them e.g. buy a 4 pack of Heinz Beanz and get 50p into your Cashpot

Missions - are exciting offers available in the app that you can complete as you shop e.g. spend £5 on Frozen and get £1 into your Cashpot.


Spending your Cashpot is simple. Go to the Spend section of the Asda Rewards app and select the amount you’d like to spend from your Cashpot. You'll then get a digital voucher, which will be automatically applied next time you shop.


Let us know what you think on the feedback survey within the Asda Rewards app. You can also send ideas and suggestions through to asdarewards@asda.co.uk. And finally, if you have any technical issues with your Cashpot or Vouchers call our Customer Service team on 0800 952 0101.


A huge thank you to everyone who has been involved in the project so far!

Star Products

Take a look here, for a selection of Star Products and the amount you can earn into your Cashpot.


Click here for our launch Missions and what you can earn into your Cashpot...should you choose to accept them!

Our Flying Start Incentive for West Yorkshire stores

You can get £5 into your Cashpot, the first time you spend £20 or more using the app between Thursday 21st October and Wednesday 29th December in our West Yorkshire stores!