There's just a few days left to vote in the Proud to be Asda 2021 awards

This year we’re recognising, celebrating and most importantly saying thank you to those incredible colleagues who go the extra mile every day to make a difference to our customers, communities and each other!


Over the last few weeks, we’ve received hundreds of nominations for this year’s Proud to be Asda Awards. The finalists have been selected, and now it’s over to you to vote for your winners across each category. You can read about our amazing finalists, and vote for your winners at with a fantastic £2000 in star points up for grabs!


Don’t forget voting closes on Sunday 12th September and winners will be announced at the Golden Quarter Conference on 22nd September.


There are seven colleague categories including a brand-new category this year to celebrate Tickled Pink’s 25th anniversary, the Tickled Pink hero of all time.


We know our customers also love to get involved, so we’re asking them to vote for their Customer’s Colleague of the year too!


The categories are:

•           Retail Colleague of the Year

•           Depot Colleague of the Year

•           Home Office Colleague of the Year

•           Leader of the Year

•           Bright Idea of the Year

•           Team of the Year

•           Tickled Pink Hero of All Time

•           Customer’s Colleague of the Year


So don't miss out, get voting today!