Let’s celebrate – A year of working with CoppaFeel!

In 2020, Tickled Pink announced that we would be working with breast cancer awareness charity CoppaFeel! as our new charity partner, alongside Breast Cancer Now.


CoppaFeel! exists to ensure that young people know the signs and symptoms of breast cancer and what's normal for their boobs, and have the confidence to see a doctor if they notice anything unusual. From festivals to shower cubicles, university campuses to Instagram, CoppaFeel! is there to talk boobs and affect real behaviour change.


Supporting CoppaFeel! means that Tickled Pink focuses on all areas of support for breast cancer; raising vital funds for world-class research, support for those affected by breast cancer and to educate our community of colleagues, customers and suppliers to be breast aware. As well as supporting CoppaFeel! across all of our Tickled Pink activities, we also donated over £45,000 to CoppaFeel! through sales of designated products in 2020. Tickled Pink's educational and outreach work with CoppaFeel! aims to empower 600,000 18-24 year olds to adopt a regular boob checking behaviour by 2024. We're excited to continue to work with CoppaFeel! in our 25th anniversary year to help change the future of breast cancer in the UK.


Read all about it: Kris' story

CoppaFeel! was founded in 2009 when Kris Hallenga noticed a lump in her boob, and after repeatedly visiting her doctor, was eventually diagnosed with incurable breast cancer aged 23. Unaware that breast cancer could affect people in their twenties and armed with little knowledge about the disease, it struck Kris that there was a significant lack of information out there for young people; and so the CoppaFeel! story began. Kris's incredible story was featured on the front page of The Guardian, and you can read about her and CoppaFeel!'s work here.


Take part in the Tickled Pink £25 Challenge

To celebrate the 25th Anniversary of the Asda Tickled Pink partnership, we’re challenging all of our colleagues to raise £25 each, that’s £1 for every year we’ve supported breast cancer charities.


You can raise your £25 by doing any challenge that you want to; from running 25 miles to baking 25 cakes, the possibilities are endless. Not only that, but for every £25 (not including gift aid) you raise, you will be entered into a prize draw to win some incredible prizes.


You can sign up to the £25 Challenge now here, using our handy guide to get everything ready.


Don’t want to fundraise? You can still get involved and be entered into the prize draw by just donating to the £25 Challenge total. Follow this link to go to our Virgin Money Giving page to donate directly to our Tickled Pink partners.