It's the month of Pride

Tuesday 1st June marks the start of the month of Pride, an opportunity for us to celebrate the progress that’s been made in LGBT+ rights as well as raise awareness of the discrimination, bullying and harassment that LGBT+ individuals can still face today.


We’re proud to make a donation from the sale of our George Pride ranges to Diversity Role Models (DRM), a charity that teaches inclusion and empathy to the next generation.


This year we've donated a huge £100,000, which will deliver workshops in 250 schools in the upcoming academic year, and will reach 5,000 students digitally. 


Our 2021 range will be in selected stores and on from Tuesday 22nd June – don’t forget to share your pics wearing the DRM range and tag Our.Asda on Instagram!