Thank you for supporting the BBC Children In Need Appeal 2021!

Thank you to everyone who donated, dressed up, and took part in our BBC Children In Need Appeal 2021. Thanks to your generous donations, we raised a staggering £2,336,842.72 for BBC Children In Need!


The money will go towards the Emergency Essentials Programme which supports children and young people who are living in severe poverty, without the use of basic facilities that most of us take for granted.


The Programme also helps to support families and individuals living with additional pressures such as domestic violence, disability, or poor health.


Your support makes a huge difference to some of the UK’s most disadvantaged children, who struggle to cope without basic everyday items such as, a bed to sleep in, a cooker to provide a hot meal, clothing and other items and services that are critical to their wellbeing.


Check out the thank you video from our Runcorn store below, with our colleagues explaining where the money will go!


And visit our original BBC Children In Need story to see how you can still get involved, from picking up a Christmas card to joining our Payroll Giving scheme.


You can also still check out the full BBC Children In Need show (featuring our Runcorn colleagues!) on BBC iPlayer.


Over the past 21 years, we’ve raised more than £28million for BBC Children in Need.


A huge thank you to everyone who makes our continued support for this great charity possible.