It’s a bear-y special time of year!

It’s November, which means that it’s nearly time for the BBC Children in Need appeal! We’ve been supporting disadvantaged children all over the UK for the past 21 years, and in that time, we’ve raised a staggering £26 million. 


Over the past 21 years we’ve raised over £26 million to support disadvantaged children and young people all over the UK, none of which would’ve been possible without the amazing support of our colleagues.


Sadly, 31% of children are living in poverty in the UK, which is why we’re proudly supporting children in crisis through BBC Children in Need’s Emergency Essentials programme, which provides grants for families living in severe financial, health and social difficulties.


This year alone, we will support over 16,000 children and young people with an emergency essential item such as bed to sleep in, a cooker to provide them with a hot meal, and any other items and services that are critical to children's wellbeing.


There’s loads of ways you can get involved this year, keep reading to find out more. 


You can also find out more about our partnership with BBC Children In Need here

Tune in to the Appeal Show

This year’s Appeal Show will be on BBC One on Friday 19th November and will feature the usual roster of famous faces and brilliant entertainment! You might even spot a few familiar Asda faces during the show...

Christmas Card Competition

During October, we held a nationwide competition for 4–11-year-olds to design a Christmas Card, and we received some fantastic entries!


After a very tough judging process, the winner of our Design a Christmas Card competition was 

Ruedi Moore, aged 10. He designed this magical and imaginative Christmas card which will be on sale from the 15th November in stores across the UK.


All proceeds from the sale of this card will be donated to BBC Children in Need so make sure you pick up a pack and send it to your friends and family.

Donate Online

You can also donate to BBC Children in Need directly online here.

Get your ears on!

We’ve got lots of Pudsey products available from George, including the Official Tee (which has been designed by 4 BBC Children in Need projects from England, Northern Ireland, Scotland & Wales), the Strictly Come Dancing tee, our exclusive Pudsey and Blush ears and the Team Pudsey tee, which includes Braille and British Sign Language. 


You can also support by getting our exclusive BBC Children in Need Robinson’s Squash or get baking with our Pudsey Cookie Kit!


All Pudsey products will generate a donation that will directly support children in crisis across the UK.


You can pick up your Pudsey products in store or at now!

Payroll Giving

You can support BBC Children in Need by signing up to our payroll giving scheme, which is a way of giving money to charity without paying tax on it, so it costs you less to give more.


Payroll giving is paid through your wages, so you only need to complete a single form to start your donation, and then payments come out automatically each month.


Not only that, but each charity also has its own incentives for you to sign up, giving you a little something back in return for your generous donations.


Check out the film below from BBC Children in Need to hear about what you’ll get from supporting them via payroll giving, and sign up to donate here.