Introducing our recycling scheme which rewards customers for bringing back unwanted clothes

In partnership with Yellow Octopus Group, we're proud to launch a new ‘Take Back’ scheme which supports customers to recycle their unwanted clothes and textiles with ease.

Customers will receive a 10% off voucher for when they pack up their old and unwanted clothes, returning them to one of our participating stores which can be found on our store locator page.

The ‘Take Back’ scheme provides customers with a label or QR code so they can drop their clothes through our‘Toyou’ click and collect service.

This is part of our‘George for Good’ commitment to drive down textile waste, reducing thousands of tonnes of clothing from going to landfill each year, as well as raising vital funds for Tickled Pink which supports Breast Cancer Now and Coppafeel. 

 George's Mel Wilson, Global Professional Lead – Sustainable Sourcing and Quality said: 
“It’s really important for our customers and colleagues that we tackle the issue of not just sourcing our clothes more sustainably, but that we encourage everyone in the UK  to think about the issues of waste and how to make fashion and textiles more circular so that we really can reduce the number of garments that go into landfill.


"We know that through this pandemic there has been a huge demand for garment recycling with many customers clearing out their wardrobes, so it’s been a big priority for us to make sure that we can not only help to facilitate recycling textiles in a simple and easy way, but that we are also able to give these items a second lease of life and help to drive much needed funding for our charity partners.” 

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