This month, we were delighted to be celebrating International Nurses Day on Wednesday 12th May, and what better way to celebrate than by introducing one of the amazing breast care nurses, Addie Mitchell, from our one of our charity partners, Breast Cancer Now.


Addie has kindly created a video to tell everyone at Asda a little bit more about what it’s like to be a breast care nurse, as well as talking about the signs and symptoms of breast cancer, so you can all check yourself, don’t forget yourself. You can check out her video below.


Addie works on the Breast Cancer Now Helpline, where she and the other nurses provide emotional support and vital information to anyone affected by breast cancer. They also run a complimentary email service, called ‘Ask Our Nurses’ which allows people to get expert advice from the nurses by email as it can be difficult to talk to someone in person about breast cancer concerns.


Since 2019, Asda Tickled Pink has funded two of the breast care nurses at Breast Cancer Now, which has been vital to ensure that Breast Cancer Now continues to keep this life-changing service going for all who need it.


Asda Tickled Pink also funds other life-changing support services such as the Someone Like Me service, where people affected by breast cancer can speak to trained volunteers who provide support and advice by sharing their own personal breast cancer experiences they have faced themselves.


Did you know?

·       The nurses speak to 208 people per week on average and answer 41 Ask Our Nurses emails on average*

·       The topics range from diagnosis and treatment, early detection and breast awareness and signs and symptoms

Do you need to talk to someone? The Breast Cancer Now nurses are ready to listen, call the helpline on 0800 800 6000 or email


*Breast Cancer Now Helpline data from 2019/ 2020